Dealers of visual art are redefining their marketing strategies to fit the new interest of an urban society. “City dwellers” want bold not boring in their call and compulsion and the delivery system is “clicks not bricks” (the online market is estimated at 40 billion). Now more than ever an artist has to make the wave of his brush translate not only his full blood emotions but find the expertise to have this message delivered.
FAC, beginning next week will be providing a springboard and framework with the advent of our new ARTIST PROFILE. It will not only provide the marketing tools but will also center its attention to provide a consistent and orderly secondary market
to preserve value and the investment quality of the art work for the artist.